Variable-information printing generates response rates 3-10 times higher than traditional direct mail

• Variable-information printing also known as (VIP) is a form of on-demand printing in which the actual defendant’s name, their offense and the arresting agency may now be printed on your firm’s brochure/flyer and letter.
• Each defendant will now receive their own personalized brochure and letter from your firm each day. The ultimate goal of this new technology is to provide the most accurate and specific information to the defendant about their arrest.
• Typical response rates for static communication (traditional print) range from .5%-2%. Overall, this can be an extremely disappointing rate.
• Years of research and business practice show that personalization yields higher response, and improved results.

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